Tim brown opens “Change By Design” with a reference back to “the great Victorian engineer”, Isambard Kingdom Brunel portraying him as one of the “earliest design thinkers”. Brunel wanted to create the best possible experience and efficient transportation for travellers. He did this by combining his skills and creating a balance between design and engineering, thus highlighting his design thinking.
Tim Brown states that to be successful, design thinking must be practised by designer and client, creating a harmonious working environment. I believe this is very important so the client can understand the designer’s way of thinking and also their design process. This will help reducing errors at end of project as they should be addressed throughout as there are more direct observers. The client will then learn more skills and benefit from the process, creating a broader knowledge base. They will be able to understand and collaborate better with designer, improving their working relationship. This creates connections for designer and good rapport with old and hopefully new clients. Design Thinking gives the confidence that everyone can be part of creating a more desirable future. It’s about risk taking and the exploration of new ideas that can change the world- “Power of Design”.
Our lecturer Mike Press has often referred to the idea of ‘think big’ in design terms and this is also highlighted throughout “Change By Design”. Think big is about hands on learning and understanding design. It’s about challenging you and putting yourself out there to get noticed. Mike Press highlighted this Textile designer, Jane Harris and how she epitomises the ‘think big’ concept. She breaks boundaries within her discipline and uses methods to examine, interpret and experience contemporary and historical textiles.
Designing Tomorrow – Today.
Today’s dream against tomorrow’s reality.
I think design is at the forefront of today’s corporate world and engages with business, engineering and marketing. Businesses are starting to realise the importance of design within their firms and the benefits that a successful design thinking team can bring. This creates a greater sense of community with more people collaboratively working as a team. Also working together on new projects and promoting and improving their products and ideas. Designers are interdisciplinary and have an expansive range of knowledge and skills. A designer asking ‘why’ is an opportunity as you can receive immediate feedback and this can better their ideas or development. I often like to ask questions throughout my projects as it improves my knowledge and helps me to understand, which ultimately allows me to create a more prosperous output.